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Chesapeake Bay Trust: Development of an adaptive survey tool to measure behavior change within watersheds
This project seeks to develop a tool to help watershed organizations evaluate the prevalence of specific desired behaviors in watershed organization audiences. While public engagement and environmental education efforts have been ongoing by members of the Mid-Atlantic Tributaries Assessment Coalition (MTAC) for the last three decades, it remains unclear if positive behaviors (e.g., reduced use of fertilizer, upgrading septic systems, etc.) are increasing, and if they are, what influences decision-making about adoption of the behaviors. This work will rely on voluntary participation in a web-based survey that will make for cost effective data collection and analysis. The survey tool would continue to be available for watershed organizations in subsequent years, allowing continual message adjustment to achieve specific behavior changes.  Full Details  



Timeframe

Start: 1st October, 2012
Finish: 1st October, 2013
Duration: 1 year(s)

Funding Agencies:
Chesapeake Bay Trust
Project Website(s):
http://baysurvey.org/
Key Contact(s):

Heath Kelsey PhotoDr Heath Kelsey
Program Director
Contact Details
Webpage

Heath Kelsey Integration and Application Network Dr Heath Kelsey Program Director Heath Kelsey Photo cell(443) 496-0188 workfax(410) 228-3843 work(410) 221-2045 University of Maryland Center for Environmental Science
work
PO Box 775
/ 2020 Horns Point Rd
Cambridge MD 21613 USA

Caroline Donovan Photo Caroline Donovan
Program Manager
Contact Details
Webpage

Caroline Donovan Integration and Application Network Caroline Donovan Program Manager Caroline Donovan Photo cell(410) 330-3330 UMCES Annapolis Office
work
429 4th Street
Annapolis MD 21403 USA

Alexandra Fries Photo Alexandra Fries
Senior Science Communicator
Contact Details
Webpage

Alexandra Fries Integration and Application Network Alexandra Fries Senior Science Communicator Alexandra Fries Photo cell(703) 371-4165 work(410) 919-9141 University of Maryland Center for Environmental Science
work
429 4th Street
Annapolis MD 21403 USA

Jonathan Kellogg PhotoDr Jonathan Kellogg (IAN Alumni)
Science Integrator
Contact Details
Webpage

Jonathan Kellogg Integration and Application Network Dr Jonathan Kellogg Science Integrator Jonathan Kellogg Photo workfax(410) 226-5925 University of Maryland Center for Environmental Science
work
PO Box 775
/ 2020 Horns Point Rd
Cambridge MD 21613 USA

Jane Hawkey Photo Jane Hawkey (IAN Alumni)
Senior Science Communicator
Contact Details
Webpage

Jane Hawkey Integration and Application Network Jane Hawkey Senior Science Communicator Jane Hawkey Photo cell(410) 330-2968 workfax(410) 228-3843 work(410) 221-2041 University of Maryland Center for Environmental Science
work
PO Box 775
/ 2020 Horns Point Rd
Cambridge MD 21613 USA