Steve Raabe is the founder and president of OpinionWorks, a full service market and opinion research firm based in the Mid-Atlantic. Steve launched OpinionWorks in 2001 to provide clients with critical insights based on scientifically-sound survey research, at an affordable cost.
Dating back to 1985, Steve has designed and overseen literally hundreds of opinion research projects in many fields. He has conducted extensive research into the key drivers of customer and member satisfaction, the most effective cues to charitable giving, voters’ issue and candidate preferences, and consumers’ buying and shopping habits. Steve researches behaviors and attitudes for non-profit organizations, associations, corporations, government agencies, and the media.
Steve offers public hearing testimony as an expert witness on survey findings, is called upon to comment for the news media on public issues, advises non-profit executives on how to strengthen member loyalty and maximize the return from their donors, and briefs corporate leaders on the best methods of improving their standing with the public or their customers.
He is a sampling expert, known for developing stringent methodologies that will achieve the truest possible representation of the population surveyed. His questionnaire design is well-regarded within the community of research professionals.
Prior to forming OpinionWorks, Steve served on Capitol Hill as Director of Public Policy for Lutheran Services in America, the largest private human services network in the nation. For ten years, Steve served as Director of Research and Executive Vice President of Potomac Incorporated, a public affairs firm based in the Washington, D.C. area. He was field coordinator for the Maryland State Teachers Association, and has been an active volunteer and staffer for a number of political campaigns, including two stints as field staff for Presidential candidates. Steve is an active volunteer in his local community.
Steve attended American University in Washington, D.C., earning a Bachelor's Degree in Political Science and graduating cum laude in 1986.