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Article from the August 2006 edition
Communicating Science Effectively Handbook
Communicating Science Effectively is now available online from IWA publishing
Communicating Science Effectively: A Practical Handbook for Integrating Visual Elements
IAN has just published its first book, based on the content of our Science Communication Course. It includes an introduction to the principles of science communication–what effective science communication is, why it is important, and how to do it. The principles include how effective science communication can change societal paradigms and make one a better scientist. General principles relating to all science communication products include providing synthesis, visualization, and context, assembling self-contained visual elements such as photos, maps, conceptual diagrams and data, formatting content to define and simplify terms, and eliminating jargon and acronyms. Techniques and principles for communicating in different media–desktop publishing (including posters and newsletters), presentations and websites–are outlined. Finally, a case study is presented to illustrate how effective science communication has become an integral part of a successful environmental science, monitoring, planning, and implementation program.

The Integration & Application Network is an initiative of the University of Maryland Center for Environmental Science.
Further information: www.ian.umces.edu