Development of an adaptive survey tool to measure behavior change within watersheds

Development of an adaptive survey tool to measure behavior change within watersheds

This project seeks to develop a tool to help watershed organizations evaluate the prevalence of specific desired behaviors in watershed organization audiences. While public engagement and environmental education efforts have been ongoing by members of the Mid-Atlantic Tributaries Assessment Coalition (MTAC) for the last three decades, it remains unclear if positive behaviors (e.g., reduced use of fertilizer, upgrading septic systems, etc.) are increasing, and if they are, what influences decision-making about adoption of the behaviors. This work will rely on voluntary participation in a web-based survey that will make for cost effective data collection and analysis. The survey tool would continue to be available for watershed organizations in subsequent years, allowing continual message adjustment to achieve specific behavior changes.

 

Key Personnel

Heath Kelsey
Program Director
Caroline Donovan
Program Manager
Alexandra Fries
Program Manager
Jonathan Kellogg
Science Integrator
Jane Hawkey
Senior Science Communicator

Timeframe

  • Start: 2012-10-01
  • Finish: 2013-10-01
  • Duration: 1 year

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Partners

Funding Agencies

Locations