Chapter 4: Communication strategy: packaging and delivering the message for maximum impact
Drawing from the last chapter and its emphasis on the importance of communication, this chapter discusses ways to broadcast a message internally within a coastal assessment program and externally to the general public. Throughout the chapter, the steps involved in broadcasting the message (such as determining target audience, ways in which to relay the message, and how to create an appropriate timeline) will be explained in detail. Specifics such as how to choose a spokesperson and how to determine the look of the communication product will help create and project the most effective message to the audience. Additional tips on types of media that are available and the best way to prepare for interviews are also included.