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Chapter 4: Communication strategy: packaging and delivering the message for maximum impact

Drawing from the last chapter and its emphasis on the importance of communication, this chapter discusses ways to broadcast a message internally within a coastal assessment program and externally to the general public. Throughout the chapter, the steps involved in broadcasting the message (such as determining target audience, ways in which to relay the message, and how to create an appropriate timeline) will be explained in detail. Specifics such as how to choose a spokesperson and how to determine the look of the communication product will help create and project the most effective message to the audience. Additional tips on types of media that are available and the best way to prepare for interviews are also included.


Author(s)Conner CS, Dennison WC, and Thomas JE
IAN Author(s)Bill Dennison, Jane Thomas
Editor(s)Longstaff BJ, Carruthers TJB, Dennison WC, Lookingbill TR, Hawkey JM, Thomas JE, Wicks EC, and Woerner JL
PublisherIAN Press
PlaceCambridge, MD
Journal / BookIntegrating And Applying Science: A Practical Handbook For Effective Coastal Ecosystem Assessment : 45-58
TypePaper | Book Chapter
Link https://ian.umces.edu/publications/integrating-and-applying-science-a-handbook-for-effective-coastal-ecosystem-assessment/