There are three things that the community needs to be able to say collectively in order to successfully confront an environmental challenge. The community needs to be able to say "We care" about a specific environmental issue, which comes from the heart. The community also needs to be able to "We know" what the right thing to do would be, which comes from the head. Finally, the community needs to be able to say "We can", referring to their ability to institute the appropriate actions.
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